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To overcome the deficiencies from the 4P design, some authors have suggested extensions or modifications to the original model. Extensions on the 4 P's tend to be included in situations which include solutions marketing the place exceptional properties (i.e. intangibility, perishability, heterogeneity and also the inseparability of production and c

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marketing, the sum of activities involved with directing the stream of goods and providers from producers to shoppers. For a discussion of how words and phrases, photos, and associations are used to stand for and distinguish a goods and services during the marketplace, see brand marketing.Marketing includes a choice of steps that businesses just ta